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Articles: 64 Results
Birds Eye announce the first Fish Finger Awards

Birds Eye launches awards to celebrate fish fingers

Birds Eye has announced the launch of its Fish Finger Sandwich Awards, which aim to celebrate Britain's love of the

Birds Eye resurrects Captain Birdseye for £8m campaign

Birds Eye is bringing its eponymous bearded skipper back to TV for the first time in 10 years as part

Carroll revisits some of the most creative PR stunts in recent memory

Blog: The most creative PR stunts in recent years

Jane Carroll, head of corporate development at Manchester PR and creative agency Peppermint Soda, looks back at some of the

The Battlefield Hardline: Live experience ran for eight days before a winner was found

Five of the best money giveaway activations

Free money is bound to get people interested and cause a stir. We take a look at some of the

Birds Eye hands social account to Recipe

Birds Eye, the frozen foods brand, has appointed Recipe to handle its social and digital business in the UK.

The ice sculpture contains 拢700 of cash (@AsmitaS21)

Birds Eye commissions frozen cash billboard

Birds Eye is spearheading the iFreeze iSave campaign, encouraging consumers to freeze food with a frozen billboard containing 拢700 of

Tom Rutter (left) and Alec Braun outline 2015 growth plans for Slice, including new identity

Slice seeks 30% growth with rebrand

Alec Braun and Tom Rutter, joint managing directors at Slice, have told Event that 2014 was the agency's most successful

Birds Eye rolls out £3m 'mix up your menu' campaign

Birds Eye has kicked off a new 12 month campaign on ITV to encourage families to experiment with Birds Eye

Birds Eye: new-look Captain and pared-back logo

Birds Eye revamps Captain and simplifies logo in £60m brand overhaul

Birds Eye has revamped its on-pack Captain Birds Eye character as part of an overhaul of its brand identity, including

Paddy Power: the bookie U-turned on its decision to sponsor Dennis Rodman's North Korea trips

From New Coke to Paddy Power in North Korea, seven classic marketing U-turns

This week saw Coca-Cola turn about-face with its decision to change the formula of its Vitaminwater brand, following an outcry